Elevating the rideshare experience with ground-up UX design services for Lyft's new business concept teams.

Project info

Elevating the rideshare experience with ground-up UX design services for Lyft's new business concept teams.

Challenge

Lyft needed to fill a gap in their team - a product designer to dive in, take ownership, and drive their roadmaps. They needed someone with a broad skill set who could easily pivot with change and make sense of any challenge, no matter how complicated.

Solutions

During a time of change, Lyft partnered with Midwestern to seamlessly integrate into their team and ensure stability. Our designer was able to flex and fill gaps across multiple different teams, collaborate well with all types of cross-functional partners, foster excellent user experience, and own design work from start to finish. We helped hit targets, delivered business impact, and surpassed expectations. Lyft has continued to extend its partnership with our integrated teams.

Client Quotes

Hear from the ones that know us best – our clients.

“THEY HAVE BEEN KICKING ASS FOR US IN LESS-THAN-STRAIGHTFORWARD TEAMS. THEY NAVIGATE AMBIGUITY WELL.”

Lyft logo pink and colored

Micah Shotel

Director of Design

“THEY MAKE INSIGHTFUL AND ELEGANT SUGGESTIONS AND ARE SO THOUGHTFUL - THEY TRULY DO MAKE ME AND MY PRODUCT LOOK GOOD.”

Signing Day Sports logo colored

Shiela Hammond

Senior Product Manager

“OUR MIDWESTERN DEVS ARE GREAT! WE PULL THEM IN ON ANYTHING AND EVERYTHING.”

You.com Logo in Purple color

Nathaniel Roth

Engineering Manager

Lyft